Clients and Results

AgTexas Farm Credit
Client engaged Fletcher to develop and implement a comprehensive branding and marketing strategy to leverage the powerful persona of Hall of Fame Rodeo Announcer Bob Tallman to announce the merger of AgTexas Farm Credit and Great Plains Ag Credit.
Allen Samuels Auto Group
Fletcher crafted a smart balance between community partnerships and impactful advertising that led Allen Samuels Chevrolet in Waco to become the dominant Chevy dealer and then the dominant new car dealer of any brand in the market.
Dalworth Clean
Fletcher seized a timely promotional opportunity to have the company featured in a 10:00 p.m. newscast feature story on WFAA/Channel 8 TV in December.
H-E-B Grocery
Fletcher provided strategic planning and fulfillment for community partnerships for the Waco Regional Office of H-E-B Grocery. He helped grow the brand presence of H-E-B with school districts, individual high schools, Adopt-A-School programs and university athletic programs.
Hobbs Bonded Fibers
After managing $82,000 of the Texas Department of Agriculture’s GO TEXAN marketing funds for Hobbs, Fletcher received the call to provide hands-on management for the company’s overall marketing program.
Lucas Family Funeral Homes
Fletcher identified the Unique Selling Proposition for the company in the presence of matriarch Mildred Lucas, then a spry 91-year-old (in 2014), and convinced the Fort Worth Business Press (now Fort Worth Business) that Mildred represented an intriguing story.
Mac Churchill Acura
Fletcher managed an endorsement featuring Mac in commercials with nationally syndicated radio host Mike Gallagher on 660 AM KSKY. He composed a series of timely and clever commercials that helped listeners recognize Mac Churchill as a businessman interested in his community and a car dealer with a heart.
Pizza Hut
Fletcher represented the nation’s most prominent pizza maker’s franchisees in Central Texas and parts of Louisiana and Mississippi, developing community partnerships that drove local sales and placing media buys in those markets.
Renfro Foods
Renfro Foods has received over $50,000 of matching marketing funds from the Texas Department of Agriculture’s GO TEXAN program. In addition, Renfro Foods has engaged Fletcher’s services for a variety of special projects, including the nomination for the U.S. Chamber of Commerce Small Business of the Year Award.
“Build Brand Equity” was the charge from Wendy’s corporate office to every marketing agency within the system. Fletcher’s client was the franchisee in Waco-Temple-Killeen, and grew from 6 to 15 locations during the 15 years of working together.
Professional Model:
HEB Chamber of Commerce
John joins fellow Chamber members Rebecca Barksdale and Susie Goldman with Michael Kelly, Chief Operating Officer of the College Football Playoff, who John scheduled as a speaker at the Chamber’s February 2015 monthly luncheon.

Leaders are well-known, well-liked, and well-respected.
And, they tend to do far more business.