Clients and Results

Award Nominations
Fletcher realized long ago that that winning nominations for prestigious awards are centered around telling a compelling story that helps the judges fall in love with a company. His “Emotions Trump Everything” approach has helped clients earn such prominent awards as:
AgTexas Farm Credit
Client engaged Fletcher to develop and implement a comprehensive branding and marketing strategy to leverage the powerful persona of Hall of Fame Rodeo Announcer Bob Tallman to announce the merger of AgTexas Farm Credit and Great Plains Ag Credit.
Allen Samuels Auto Group
Fletcher crafted a smart balance between community partnerships and impactful advertising that led Allen Samuels Chevrolet in Waco to become the dominant Chevy dealer and then the dominant new car dealer of any brand in the market.
Barrows Firm
Fletcher created an advertising direction that centered upon the “Emotions Trump Everything” approach that resulted in the client winning Small Business of the Year from the Southlake Chamber of Commerce, growing the practice and being featured in two print publications as a guest columnist.
Dalworth Clean
Fletcher seized a timely promotional opportunity to have the company featured in a 10:00 p.m. newscast feature story on WFAA/Channel 8 TV in December. He has also raised the visibility of sister company Dalworth Restoration through community partnerships with the company’s “Restoring Kindness” campaign.
Expedition Royalty
Fletcher created a radio advertising campaign for this mineral rights company, featuring the voice of Hall-of-Fame Rodeo Announcer Bob Tallman starting in April 2018. By developing strategic partnerships with key local West Texas events, Expedition Royalty became a top-of-mind household name in the area within just seven months.
H-E-B Grocery
Fletcher provided strategic planning and fulfillment for community partnerships for the Waco Regional Office of H-E-B Grocery. He helped grow the brand presence of H-E-B with school districts, individual high schools, Adopt-A-School programs and university athletic programs.
Highland Landscaping
Fletcher has helped Southlake’s most prominent landscaper grow its influence with targeted customers and by making key introductions to prominent industry and state leaders. He has also helped develop messaging that drives home the benefits of Highland’s services, resulting in large contracts.
Hobbs Bonded Fibers
After managing $82,000 of the Texas Department of Agriculture’s GO TEXAN marketing funds for Hobbs, Fletcher received the call to provide hands-on management for the company’s overall marketing program.
Lucas Family Funeral Homes
Fletcher identified the Unique Selling Proposition for the company in the presence of matriarch Mildred Lucas, then a spry 91-year-old (in 2014), and convinced the Fort Worth Business Press (now Fort Worth Business) that Mildred represented an intriguing story.
Pizza Hut
Fletcher represented the nation’s most prominent pizza maker’s franchisees in Central Texas and parts of Louisiana and Mississippi, developing community partnerships that drove local sales and placing media buys in those markets.
Renfro Foods
Renfro Foods has received over $50,000 of matching marketing funds from the Texas Department of Agriculture’s GO TEXAN program. In addition, Renfro Foods has engaged Fletcher’s services for a variety of special projects, including the nomination for the U.S. Chamber of Commerce Small Business of the Year Award.
Tarrant County Precinct 3 Commissioner Gary Fickes
Fletcher has provided public relations services to help grow the success of the Empowering Seniors Health & Lifestyle Expo, which celebrated its 10th annual event by drawing 3,000 attendees.
“Build Brand Equity” was the charge from Wendy’s corporate office to every marketing agency within the system. Fletcher’s client was the franchisee in Waco-Temple-Killeen, and grew from 6 to 15 locations during the 15 years of working together.
Professional Model:
HEB Chamber of Commerce
John joins fellow Chamber members Rebecca Barksdale and Susie Goldman with Michael Kelly, Chief Operating Officer of the College Football Playoff, who John scheduled as a speaker at the Chamber’s February 2015 monthly luncheon.

Leaders are well-known, well-liked, and well-respected.
And, they tend to do far more business.